by Eliot | Jun 21, 2018 | Social content
Relevant social content to connect in a meaningful way A hypothetical case study Content has been a big buzzword for the last 12 months, and still drives a lot of conversation today. This has only been encouraged with Google’s updated algorithm last year. Content now...
by Eliot | Dec 11, 2017 | Social media research
Insight From Social Media Data That word is segmentation. In my previous post I highlighted the various sources of intelligence achievable through social media analytics and possible ways to measure them. Here I take a step back and discuss how those sources of...
by Eliot | Oct 7, 2017 | Social Media ROI, Social media strategy
I am fortunate in that I get to spend a lot of time with clients on a daily basis – my current portfolio includes 86 agencies. One increasingly frequent topic of discussion at meetings is measurement, social media ROI and strategy in particular. Amongst clients...
by Eliot | May 11, 2017 | Consumer journey
Consumer Journeys & Social Media Strategy “The consumer is like a bird, flying from branch to branch, collecting evidence each time they [sic] land[s]. Or maybe like a hawk surveying the scene and then swooping when the time (and price) is right.” (Dave...
