by Eliot | Aug 19, 2015 | Social media strategy
The discipline of marketing is filled with jargon, especially within digital marketing where constant technological change causes prevailing shifts in the landscape. Never have there been more three letter acronyms (TLA). The elusive ‘hashtag’ symbol, which most...
by Eliot | Jun 21, 2015 | Social content
Relevant social content to connect in a meaningful way A hypothetical case study Content has been a big buzzword for the last 12 months, and still drives a lot of conversation today. This has only been encouraged with Google’s updated algorithm last year. Content now...
by Eliot | Dec 7, 2014 | Social Media ROI, Social media strategy
I am fortunate in that I get to spend a lot of time with clients on a daily basis – my current portfolio includes 86 agencies. One increasingly frequent topic of discussion at meetings is measurement, social media ROI and strategy in particular. Amongst clients...
