The 3 Hashtags You Should Use
The discipline of marketing is filled with jargon, especially within digital marketing where constant technological change causes prevailing shifts in the landscape. Never have there been more three letter acronyms (TLA). The elusive...
How IKEA Drives Traffic Through Social Content
Relevant social content to connect in a meaningful way A hypothetical case study Content has been a big buzzword for the last 12 months, and still drives a lot of conversation today. This has only been encouraged with Google’s updated...
Where Are Your Customers? Today’s Consumer Journey
Consumer Journeys & Social Media Strategy "The consumer is like a bird, flying from branch to branch, collecting evidence each time they [sic] land[s]. Or maybe like a hawk surveying the scene and then swooping when the time (and price) is right.” (Dave Chaffey’s...
Social Media Data – One Word to Unlock the Insight Potential
Insight From Social Media Data That word is segmentation. In my previous post I highlighted the various sources of intelligence achievable through social media analytics and possible ways to measure them. Here I take a step back and discuss...
Social Media ROI – Intelligence & Strategy
I am fortunate in that I get to spend a lot of time with clients on a daily basis - my current portfolio includes 86 agencies. One increasingly frequent topic of discussion at meetings is measurement, social media ROI and strategy in particular. Amongst clients across...